DossenInternationalGroupisadistinguishedhotelgroupwith12hotelbrands.In2016,DossenInternationalGroupformedastrategicpartnershipwithMarriottIntentionaltointroduceFairfieldbyMarriotttoChina.Sinceitsestablishmentin2006,DossenInternationalGrouphasupheldthevaluesof“Customer-oriented,CooperativePartner,Passionate&Attentive,andResult-oriented”,anditsgoaltobecometheworld’stophotelgroup.
截至目前,集团旗下拥有超过2000家酒店(含筹建),客房数超过16万,分布于中国、马来西亚、白俄罗斯、柬埔寨等国200多座城市,管理员工数量近6万,忠实会员数超过2500万。东呈每天服务客人超过13万人次,每年超过5300万人次。
Todate,DossenInternationalGrouphasopenedover2,000hotels(Includingthepreparation)and160,000roomsin200citiesacrossChina,Malaysia,theRepublicofBelarus,andCambodia.Staffedwithover60,000employees,DossenInternationalGroupboastsover25millionloyalmembers.DossenInternationalGroupservesover130,000visitorseverydayandover53millionvisitorseveryyear.
东呈国际集团旗下品牌包括:
Thesub-brandsofDossenInternationalGrouparelistedasfollows
1.吾公馆——为商业领袖私人定制的公馆式精品酒店品牌;
MyMansion(undetermined):Mansion-esqueboutiquehotelbrandcustomizedforbusinessleaders.
2.蓓利夫人——小型城市精品酒店品牌;
MadameBelly:Micropolisboutiquehotelbrand.
3.瑾程——中高端商务旗舰酒店品牌;
Joycheng:Mediumtohigh-endbusinessflagshiphotelbrand.
4.怡程——中高端商务连锁酒店品牌;
Echeng:Mediumtohigh-endbusinesshotelchainbrand.
5.宜尚Plus——北欧精致商务酒店品牌;
EcharmPlus:ExquisiteNordic-stylebusinesshotelbrand.
6.宜尚——标准中端连锁酒店品牌;
Echarm:Standardmedium-endhotelchainbrand.
7.锋——属于年轻人的潮牌酒店品牌;
Fenk:Youngfashionhotelbrand.
8.柏曼——中高端个性商务连锁酒店品牌;
Borrman:Mediumtohigh-endpersonalizedbusinesshotelchainbrand.
9.铂顿——中高端服务式连锁公寓品牌;
Poltton:Mediumtohigh-endservicedapartmentchainbrand.
10.隐沫——中高端沉浸式度假酒店品牌;
Immersing:Mediumtohigh-endimmersiveresorthotelbrand.
11.城市便捷——高端经济型连锁酒店品牌;
CityComfortInn:High-endbudgethotelchainbrand.
12.精途——个性化商务连锁酒店品牌;
JTour:Personalizedbusinesshotelchainbrand.
FairfieldbyMarriott:AnewgenerationbusinesshotelchoseninternationallyandintroducedtoChinabyDossenInternationalGroupincooperationwithMarriottIntentional.
东呈国际集团企业文化CorporateCulture
使命Mission
东方生活方式的世界使者
TheCosmopolitanMessengerofEasternLifestyle
愿景Vision
成为世界一流酒店集团
ToBecometheWorld’sTopHotelGroup
价值观Values
Customer-oriented,CooperativePartner,Passionate&Attentive,andResult-oriented
品牌推广语
BrandSlogan
呈递东方智慧
FromtheEast,FortheWorld
三大战略
ThreeStrategies
国际化、金融化、平台化
Internationalization,Financialization,andPlatformization