Accordingtotheinternalandexternalenvironment,ourcompanyadjustsandcoordinatesthegoal.Makingintegrationbetweenlong-termandshort-termisimportantatthebeginningofanundertaking.Now,centeronthebasicobjectiveofsatisfactionprofitisawaywhichaimstoseeksustainabledevelopment.
根据内部和外部环境，我们公司调整和协调目标。在一项事业的开始，将长期和短期相结合是很重要的。现在，以满意度利润为基本目标，是寻求可持续发展的一种方
Enterpriseobjectivedeion
Therearemanymethodsforenterpriseobjective.Firstislong-termandshort-term.Secondiswholeandpart.Thirdismarketing,sale,finance,production,humanresourcesandresearchanddevelopment.Wefocusonfinanceandmarketing.So,wechoosebuildbrandandcostreduction.Buildingbrandaimstoencourageemployeesandpromotethedevelopmentofourcompany.Besides,wewillcoordinatetheemployeesandkeepmovingbyhandstomakesurenormalactivitiesefficientlywithinthecompany.Finally,occupythemindofconsumer,Makingbrandfamous,makingmuchmoneyaspossible,enlargemarkettothecityofDalian,andenlargemarkettotheNationwide.MaybeIn1year,webuildabrandinNeusoft–students.In3years,weoccupydomesticmarket.In5years,weextendmoreproductseries.
Targetmarketdescribe
Thegoalforourcompanyisdoitfromsmalltolargeandfromlocaltothenationasanewenterprisewithnewbeverage.Basedonthecharacteristicsofconsumer,weactuallymakethepotentialmarketinto2parts.Thefirstpartisagewhichisunder18,between18-50andabove50.Theotherpartisage,consumerpsychologyandcustomerbehavior.
Marketsegmentstable
Wemakeourmarketfocusonthesecondpartwhichwetalkedinthepartoftargetmarketdescribe.Fruitjuice,carbonatedbeverage,dairydrinks,blacktea,coffeeandsoonareourmainproducts.Thesearesuitforyoungpeople.Nutritionproductsaregoodformenandwomenwhowillgetvitamin.Promotionisawaytoaffectthepeoplerelatedtopurchasingpower.Curiosityisuniqueinourcompanywhichwillattractmorepeopletoknowus.
Ensurethegoalofmarketing
Agehasthreeparts,18,18-50and50.Consumerpsychologypursuesvalueformoneywhichfocusesonthepriceofproduction.Customerbehaviorseeksforinnovationwhichmeansnewthingswithmoredifferentstyles.
SWOT
Strength：ourcompanyisanadvantageinpacking.Wetrytodesignmorecuriositystyleswithinthecompany.
Weakness：lessofnewproductsandexperienceisabigchallengeforus.Domoreandworktogetherisfirststepforus.
Opportunity:drinksareconsumable,soweownalargeofcustomers,besidesdrinksarealsonecessitygoods.
Threaten:manyfamousbrandsandcompetitorshavebeenpopularinthebeveragemarket.Buildingbrandishardforustoshowourproducts.Althoughwearefacingmorechallengethanbefore,wehavetheconfidenceandwinthewarofcompetition.
Series,pricingandpacking
Ourproductshavethefollowingseries:soda,sportsbeverage,dairydrinks,juice,teaandcoffee,juicewillbeourmainproduct.Intheinitialstage,wepricethewowat2-3yuan.Astothepacking,wewanttousetheChinesehoroscope,becauseitmeetsthetraditionofChinesepeopleandarousestheinterestofforeigners.
Promotion
Wehave3schemestopromoteourproducts.Firstly,youbuyabottleofwowandyouwillgetanotheroneifyouareluckyenough.Secondly,wewilladvertiseitontheinternetorthroughthecampusadvertising.However,fromoursurveywefoundoutthatstarscouldnotattractmanyofus,sowewon’tchoosestarsspokesman.Thelastbutnotleast,andevenIthinkit’sthemostimportantistocooperatewithothercorporationtoimprovepeople’sunderstanding,awarenessandattentionofourproducts.
Themethodsofdistribution
Thenextstepisthewayofdistribution.Themethodsofdistributionaremoreandmoreimportant,especiallyinthenationwide.It’snotonlyforthesale,butalsoforafter-saleserviceandbrandpromotion.Accordingtotheprofitmodel,wechoosetheretailersofsupermarketlikeWar-martandCarrefour.Thenwechoosethesalesagentsasourwholesaler.
Budgetaryresources
Andthenthroughourgeneralcalculation,thebudgetaryresourcesarebelow:thelaborforcewillcostus10,000yuan,thelandofplantwillcostus8,000yuan,thematerialcostwillbe10,000,theadvertisementexpenditurewillbe12,000yuan,andthetransportationexpenditurewillbe8,000yuan.
Theprobableproblemsinthefuture
Afterthegeneralbudgetcalculation,wefoundthatwemaynotgainthecorrespondingprofitfromthesalesothatresultinwemaynothaveenoughmoneyforproducingmorebeveragesforcustomers.Sowemaygettheproblemofinsufficientfunds.Anotherproblemislowpurchasingpower.Thatmaybecausethatwehavestrongcompetitorsandalsowearethenewoneswhichjustenteredthemarket.Thatalsomaybecauseourproductsarelackofattractionsothatresultinthelowpurchasingpower.
ButIbelieveourorganizationwillhandleitwellandwon’tletithappen.