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Summary
TheMarketingDirector,ChinawillworkundertheGeneralManager,ChinatodeveloptheChinamarketingteam,buildannualmarketingplansandmetricsandwillworkcloselywiththeCorporateMarketingdepartmenttoensurealignment,launchmarketingcampaignsandmonitorglobalmarkettrends.TheMarketingDirectorwillworkinShanghai,China.
KeyResponsibilities
DefinethecharterandgoalsfortheChinamarketingteam,includingrecruiting,developingandretainingtalents.
PartnerwithChinamanagementandsalesteamstobuildannualmarketingplanswithdistributorsandretailers.
Launchnewproducts,launchinnewmarketsandrefreshgo-to-marketstrategiesforexistingproducts.
Forecast,measure,andanalyzeimpactofprograms;producereportsanddashboardstodemonstratecampaignprogressandregion/market/retailersuccess.
ManageMarketingco-opbudgetpre-approvalandcoordinatepaymentrequestswithFinance.
Analyzethemarketingfunnel,channelmixandcustomersegmentationtoformulateideasandapproachestooptimizecosteffectivewaystoincreaseawareness,trial/consumerdemand.
WorkwithChinaGMtoleadstrategicbrandplanning,programdevelopmentandimplementation(SWOTanalysis,“go-to-market”strategies,prioritizinggreatestvolumeopportunities,etc.)
DevelopmentandimplementationofAnnualBrandPlan(Objectives;KPI’s;etc.)
AdaptandamplifyandcommunicateglobalbrandstrategiesandsalesmaterialswithinChinaregiontoassistinthesell-inandimplementationofmarketingpriorities.
Developregionalmarketingmaterialstocommunicatepromotionseffectivelyanddirectandexecuteconsumerprograms/activationprojectsincludingtrackingbudgets.
ConsumerresearchandStrategydevelopment.
Ensureconsistentbrandvoiceandglobalimageacrossallconsumertouchpoints.
Bachelor’sDegree
10+yearsoffoodorCPGmarketingexperience
Proficiencywithtraditionalanddigitalmarketing,fieldmarketing,marketingcommunicationsandmerchandising.
PriorsuccessmanagingaP&Landtakingaleadingbrandtothenextlevelofexpansionandrevenuegrowth.
Atrackrecordofsuccessindevisingstrategiesandimplementingtacticstodriveresults.
Solidunderstandingofmarketresearchanddataanalysismethods.
Demonstratedabilitytobuild,manageandmentorhigh-performancemarketingteams.
Outstandingrelationshipmanagement,interpersonalandcommunicationskills.
Passionandcommitmenttobepartofateamofpetloversculturethatgobeyondjustmarketing.
Provenleadershipskillsthatincludeemployeedevelopmentandteambuildingabilities.
Excellentcommunicationskills,bothverbalandwritten.
Excellentorganizationalabilities,includingplanning,prioritization,andexecutionskills.
Excellenttimemanagementskillsandabilitytoworkwellunderpressuretomeetsetdeadlines.
Self-directed,withabilitytoworksuccessfullybothindependentlyandaspartofateam.
Goodinterpersonalskills,withabilitytodevelopandmaintainsuccessfulworkingrelationshipswithdiverseindividualsorgroups.