2024北京户外运动展|极限运动展|野外探险展6.26-28
OutdoorsportsareflourishinginChina.Therapidlyrisingconsumerdemandhasgivenrisetoahugeoutdoorproductmarket,providingconsumerswithmorediversechoices,andthedemandisconstantlyiterating.Indifferentoutdoorscenariossuchascamping,rockclimbing,exploration,mountaineering,gliding,selfdriving,cycling,skiing,fishing,diving,surfing,etc.,thedivisionofvarioussportsandleisureneedsisbecomingincreasinglydetailed.Inadditiontomeetingbasicfunctionalrequirements,outdoorproductsalsoneedtohighlighttheemotionalappealoffashionaestheticsandtrendypersonality.Notonlyhasitbecomeanewtrendinsports,butitisalsothemosttrendynewwayofsocializing.
AccordingtothejointissuanceoftheOutdoorSportsIndustryDevelopmentPlan(2022-2025)byeightdepartmentsincludingtheGeneralAdministrationofSportofChinaandtheNationalDevelopmentandReformCommission.Theplanfocusesonthehigh-qualitydevelopmentoftheoutdoorsportsindustry,withdeepeningthesupplysidestructuralreformoftheoutdoorsportsindustryasthemainline.ItoutlinesablueprintforthedevelopmentofChina'soutdoorsportsindustry,whichincludeseffectiveconnectionbetweensupplyanddemand,coordinateddevelopmentbetweenindustryandecology,productandservicebranding,andcontinuousinnovationinbusinessformatsandmodels.