增长并购与减持退出并存,宠物经济还是“黄金赛道”吗?

南都湾财社记者留意到,近期的宠物行业表现较为活跃,其中大部分释放“利好”信号。

其中11月19日披露前三季度业绩情况的健合集团,宠物业务板块迎来增长。根据该公司前三季度未经审核数据,宠物营养及护理用品PNC前三季度的营收总额达14.6亿元,同比增长5.4%,其中,SolidGold素力高保持中国内地线上优质猫干粮类别的领先地位,高端宠物食品及补充品占中国PNC收入达13.1%;北美市场,健合集团PNC业务收入同比增长6.3%。

健合PNC业务增长背后,是宠物经济尤其是宠物食品发展势头迅猛的缩影。南都湾财社记者留意到,与健合集团PNC业务相似的是,今年主营宠物食品的上市公司在前三季度均取得增长,包括乖宝宠物、中宠股份、天元宠物、佩蒂股份、路斯股份等5家主营宠物食粮的上市公司的营收、利润均有不同程度的增长,且保持在双位数或以上,尤其是归母净利润方面,有公司甚至达到了同比增加超630%。

据《2023-2024年中国宠物行业白皮书(消费报告)》数据显示,2023年我国城镇宠物消费市场规模达2793亿元,预计在2026年达到3613亿元。据南都湾财社记者了解,在近三千亿规模市场规模的宠物经济中,占有主导地位的宠物食品仍保持较为强劲的增长势头。

行业发展迅猛之时,龙头为扩张业务而发起的并购、融资等也随之产生。

南都湾财社记者了解到,近期通用磨坊以14.5亿美元(折合人民币105亿元)并购WhitebridgePetBrands在北美的宠物食品业务,并购完成后,通用磨坊将获得旗下TikiPets(奇迹猫)和CloudStar等品牌。据了解,目前通用磨坊旗下已经拥有蓝挚等宠物食品品牌,并且去年该管线为通用磨坊创下全球20亿美元(折合人民币144.86亿元)的营收,行业分析认为,并购WhitebridgePetBrands北美业务后,通用磨坊将把宠物食品业务的收入进一步前置,同时还可能通过海外购等形式,将新并购品牌与蓝挚组合打入中国市场。

除了境外品牌外,国内的宠物食品同样出现了融资等情况。例如从事宠物食品代工的帅克宠物,今年8月就完成了10亿元规模的融资;今年11月,上市公司富祥药业成立微生物蛋白子公司,这是宠物食品生产的重要原料之一。

业界看来,目前国外宠物食品行业主要是以“大厂为主,迈向超级品牌群”的阶段,而国内正处于“外资品牌为主,内资品牌崛起”的阶段,各种投融资并购事件将逐渐变得频繁,在尚未出现“霸主级”的企业之前,宠物食品这一赛道将可能出现更多投融资并购事件。

减持、退出同期发生

投资方在“离场”与“留下”中观望

虽然宠物食品赛道仍是“黄金赛道”,但是在快速发展中,部分投资方也开始“抽身离场”,并且近期投资方“退场”的现象时有发生。

其中,上市公司遭到股东减持在近期时有发生,宠物食品头部企业乖宝宠物就受到KKR和君联资本的抽身离场,今年10月前两家机构共计划以集中竞价或大宗交易的方式减持,乖宝宠物合计不超过16001780股,占总股本约4%;其中君联资本旗下的北京君联及珠海君联,在11月14日减持数量已超过1%。

无独有偶,非上市公司帅克宠物同样遇到老投资方“离场”。据南都湾财社记者此前报道,帅克宠物早期股东中泰创业投资(上海)有限公司,通过网络竞价的方式,以3514万元的底价挂牌清盘帅克宠物1.0607%股权,而在今年10月帅克宠物完成10亿元规模的战略融资时,金鼎资本就在这一轮退出并套现超2亿元。

据了解,宠物食品在资本市场上拥有30至40倍的估值,尤其是自有品牌的标的被给予的估值更高,其主要依据是标的稀缺性以及长期成长性等,但行业方面认为,由于目前国内上市规则和环境的改变,部分具备上市潜力的宠物食品企业,要不选择等待合适时机准备上市,要不就选择“退而求其次”选择海外上市,这一行业背景,让投资方在退出与留下中观望徘徊。

国内宠物经济仍被多方看好

知名“大佬”正跑步进场

不论是增长或并购,还是减持或退出,宠物经济这一赛道在业界眼中,仍然是一条“优质赛道”。

其中,双11大促录得的业绩数据,是支撑行业看好的主要依据。根据2024电商平台某大型电商平台的双11数据显示,鲜朗、麦富迪、弗列加特、百利等9个品牌成交破亿,其中有8个品牌首次在该平台跻身亿元俱乐部,1340个宠物品牌成交同比翻倍;而另一家规模相近的电商平台显示,其“双11”期间宠物类目线上销售实现全面增长,各品牌增速均表现亮眼。

南都湾财社记者注意到,宠物用品在“双11”的大幅增长,源于“毛孩子”的持续增长,《2023-2024年中国宠物行业白皮书》显示,2023年我国宠物犬数量为5175万只,同比增长1.1%,宠物猫数量为6980万只,同比增长6.8%,这一数据使得我国成为全球第二大宠物市场。

业界认为,庞大的宠物基数下,不论是外资还是国内品牌,市场仍是出于“起步阶段”,若按照美国、日本以及韩国的居民养宠比例衡量,我国宠物增量或存在更高的上涨空间。对此有券商认为,宠物经济蓬勃发展下,国产品牌或存在弯道超车的机会。

开源证券研报认为,国内养宠人数增长驱动宠物食品市场扩容,品牌化、龙头化趋势下头部企业有望受益于竞争格局优化,看好国货崛起及出口回暖背景下的国内宠食龙头;东海证券发布研报称,产品高端化和差异化是行业发展趋势,占据先发优势和具备规模效应的宠物食品公司将有望直接受益,随着国产宠物食品替代的推进,国内宠物食品品牌迎来了发展机遇。

在各界持续看好宠物食品赛道同时,南都湾财社记者还注意到,有知名企业创始人正在“跑步进场”。

值得注意的是,黄华隆为宠物用品制造商耐威克的创始人兼董事长,其公司产品涵盖猫狗粮、宠物用品和保健品等,拥有宠物食品研发中心和工厂。侯毅还表示,新创立的公司已经获得融资。

THE END
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