TheworldleadingsportswearcompanyAntaSportsProductsLimitedisexpectedtosetupitsglobalretailcenterofitsmultipleinternationalbrandsinShanghaitofurtherboostitsinternationalizationdriveandconsolidateitsworldwideresources.
ThecompanykickedoffthefoundingceremonyoftheAntaSportsCampusatwestHongqiaobusinessareainQingpudistrictinShanghaionDec18.
CurrentlyheadquarteredinXiamen,Fujianprovince,AntaaimstobuildtheAntaSportsCampusintoaninternationalplatformforitsresourceintegration,globaltalentdevelopmentandinternationalinnovation.
Thecampus,coveringanareaof35,054squaremeters,willconsistoffivebuildingsandwillboastsatotalof6,000-7,000employees,featuringfacilitiesincludinginnovationanddesigncenter,conferencezone,sportscenter,flagshipstores,cateringandhotels.Antasportsthemeparkisalsoonagendatoopentothepublic.
DingShizhong,chairmanoftheboardandCEOofANTASports,saidtobaseitsAntaSportsCampusinShanghai,aglobalmetropolis,isasignificantpartofthecompany'sinternationalization.
Inrecentyears,Antahasfocusedonthedevelopmentofitsmultiplebrandsstrategytomeetdiversifieddemandsfromconsumersofvariousincomeswhileexpandingtoglobalmarketswithaclusterofinternationalsportswearbrands.