一笔外贸订单的顺利成交和完成需要经过非常多的细节沟通，包括从初给潜在客户发送开发信或回复询盘，到终客户收到货物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要外贸业务人员能够准确、及时的和国外客户进行有效沟通，只有这样才能确保每一笔外贸订单的高质量交付以及后续客户的持续返单。
以下是30个外贸业务员常用邮件模板-完整流程：U-Mail邮件营销平台建议您根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，程度上提升你的客户开发跟进工作的整体效率和效果。
外贸邮件开发信
外贸开发信（1）
DearJohnSmith,
Thankyou.
Bestregards,
LilyLee
外贸开发信（2）
Ihopethisemailfindsyouwell!
Iwantedtoreachoutbecause[explainhowyougottheircontactinformationandhowyourelatetothem:talkedtoacolleagueonlinkedin,sawyourcompanyonline,etc.].
Ourcompanyhasanew[ProductorService]thatwillhelpyourcompany[Onesentencepitchofbenefits].Wedothisby:
Benefit/feature1
Benefit/feature2
Benefit/feature3
外贸开发信（3）
WearethemainmanufacturerofAproduct,BproductandsomeotherrelatedproducthereinChina,ourproducthavebeenexportedto[Countryname]marketformanyyears.Formoredetailsaboutourcompanyandourproducts,pleasekindlytakeavisittoourwebsiteat:[www.abc.com].
Foryourreference,Ihaveattachedourproductcataloguehereinthismail,pleasekindlytakeaviewofit.
Incaseyouhaveanyinterestorinquiry,pleasefeelfreetoletusknow.
Sincerely,
外贸开发信（4）
Mynameis[yourname]andIheadupbusinessdevelopmenteffortswith[yourcompanyname].
Iamtakinganeducatedstabinthedarkhere,howeverbasedonyouronlineprofile,youappeartobeanappropriatepersontoconnectwith...ormightatleastpointmeintherightdirection.
Ifthat’syou,areyouopentoa15minutecallon[timeanddate]todiscusswaysthatourproductcanspecificallyhelpyourbusinessIfnotyou,canyoupleaseputmeintouchwiththerightperson
Iappreciatethehelp!
客户跟进邮件模板
客户跟进邮件（1）
Quicklyfollowinguponmyemailfromyesterday.Itriedtocallyou,butwasunabletoconnect.Hopingtosetupacalltointroducemycompany,[ABCCompany].Doyouhave10minutesanytimeearlynextweekthatwouldwork
WhileIhaveyou,Ithoughtyoumightfindsomeinterestinourcooperationwith[clientname].Wehelpedthem[achievegoal]resultingin[ideallyyouhavea%tousehere,butanymeaningfulresultwillsuffice].Youcanreadthewholestoryhere:[Providecasestudylink.]
Ilookforwardtohearingfromyousoon.
客户跟进邮件（2）
Givenhowwellour[productorservice]suitsyourneeds,Ithinkwecoulddosomegreatworktogether.
[Engagingquestiontowrapthingsup]
客户跟进邮件（3）
Hopeyouhadagoodweekend(beenwell,etc.).
Lookforwardtohearingfromyou.
客户跟进邮件（4）
Thanksforyourtime.
询盘回复邮件模板
询盘回复（产品信息较为明确）
Thanksforyourbelowinquiry.
ThisisLilyLee,thesalesmanagerofABCCompany.[Productname]isourmainproduct,andourproducthavebeenexportedto[Countryname]marketformanyyearswithhugequantity.
[Quotation]
Lookingforwardtohearingfromyousoon.
询盘回复（产品信息不太明确）
Weareaprofessionalmanufacturerof[Productname]hereinChina,ourproducthavebeenexportedto[Countryname]marketformanyyears.Formoredetails,pleasetakeavisittoourwebsite:[www.abc.com].
Inordertogiveyouourofferprecisely,couldyoupleaseletusknowthebelowinformation:
1.Whichproductdoyouneed
2.Whatisyourquantitydemand
3.Doyouhaveanyspecificrequirementabouttheproduct
4.DoyouneedustogiveyouthequotationwithfreightchargeIfyes,pleaseletusknowthenameofyourdestinationport.
询盘回复（要求提供产品目录）
Thankyouforyourinterestinour[Productname].
Weareexcitedtohearfromyou.Inresponsetoyourenquiry,pleasefindattachedtothisemailourproductcatalogue.
Wehopetheinformationprovidedinitanswersyourquery.However,pleasedonothesitatetocontactusforfurtherclarificationifneedbe.
Welookforwardtoyourpatronage.
报价跟进邮件模板
报价跟进邮件（1）
DearJohn,
Inordertoenableyouhaveabetterunderstandingaboutourproduct,Ihaveattachedsomepicturesofourproducthereinthismail,pleasekindlytakeaviewofit.
Pleasenotethatthepicturesattachedhereareforyourreferenceonly,wewillmaketheproductionstrictlyaccordingtoyourspecificrequirement.
Lookingforwardtohearingfromyou.
Lily
报价跟进邮件（2）
Foryourfurtherreference,IamattachingtheSpecificationDateSheetofour[Productname]hereinthismail,pleasetakeaviewoftheattachedfile.
Hopetheseinformationwillbehelpfulforyou.
客户下单前讨价还价的回复（不能降价）
Thanksforyouremail.
Youknow,exceptforgivingyouourlowestpossibleprice,weneedtousethebestmaterialtoguaranteethequalityoftheproduct,weareacompanyfocusingonlongtermcooperationinsteadofdoingonetimebusiness,weneedtogiveyouandyourclientthebestqualityproductwiththebestmaterial.Thepricewequotedforyouarealreadyourbottomprice,wecan’tcompromiseonthethequalityofmaterial,andweareunabletoreducethepricenow.
But,ifyoucanincreasethequantitytoone40′HQ,theunitlogisticcostwillbelower,andwewillbeabletogiveyou1%discount.EnclosedpleasefindthePIforbothone20′GPandone40′HQ.Pleasecomparethedifferenceandletusknowyourdecision.
Bytheway,becauseoftheChineseNewYearholiday,ourfactorywillstopworkingfrom8thFeb–5thMarch.Ifyourdepositcouldbemadewithinthisweek,wewilldoourbesttomakethedeliverybeforeournewyearholiday,althoughitisquiteadifficultjob.Ifyouaregoingtoplacetheorderlateron,mostprobablytheshipmentcouldonlybemadewhenwegetbacktoworkfromthenewyearholiday,thatwillbeinthemiddleofMarch.
Waitingforyourinformation.
客户下单前讨价还价的回复（适当降价）
Thanksforyourfastreply.
Wedoappreciateyoureffortsonthistender,wehopeyoucanwinitandwewillsparenoeffortstoassistyoutowinthistender.
Youknow,exceptforgivingyouourlowestpossiblepricetowinthisorder,weneedtousethebestmaterialtoguaranteethequalityoftheproduct.Weareacompanyfocusingonlongtermcooperationinsteadofdoingonetimebusiness,weneedtogiveyouandyourclientthebestqualityproductwiththebestmaterial.Therefore,wecan’tcompromiseonthematerial,anditwillbeverydifficultforustoreducetheprice.
Butconsideringthisisatenderandinordertostartourcooperationfromnowon,we’dliketogiveyouour“costprice”andleavenoprofitmargininoursidetoassistyouwinthistender.Attachedpleasefindourrockbottomquotationwith“costprice”:
Wehopeoureffortscouldhelpyouwinthistender,andhopetohearfromyousoon!
客户确认订单让发形式发票
Thanksforyourorder.
Asrequested,IamattachingtheProformaInvoicehereinthismail,pleasetakeaviewofit.
Bytheway,doyouneedustobooktheshipmentforyouIfyes,pleasekindlyletmeknowthenameofyourdestinationport,wewillcheckthefreightcostforyou.
Lookingforwardtohearingfromyousoon!
客户收到形式发票说会安排支付定金，同时让报海运费
Thanksalotforyourefficientwork.
Ifpossible,pleasekindlysendusthebanksliponcethedepositismade,sothatwewillbeabletotrackthepaymentwithourbank.
AsforthefreightcostfromChinaporttoHamburg,Iwillcheckitforyoutomorrowmorningimmediatelywhenwegetbacktooffice,becauseitiseveningnowhereinChina.
Haveagoodday!
几天过后仍未收到客户订金，和客户沟通情况并报海运费
Howareyoutoday
Pleaseletmeknowwhetheryouhavemadethedepositornot,sothatwewillbeabletopreparetherawmaterialinadvanceandstarttheproductionimmediatelyafterreceivingthedeposit.
Wehavecheckedthefreightcostwithourshippingagentthismorning,currentlythefreightcostfromChinaporttoHamburgisUSD1,200/20′GP
客户说定金已付，并发来付款水单（凭证）
Thanksalotforsendingusthebankslip,wewillcheckwithourbankandletyouknowimmediatelyoncewereceiveit.
Haveaniceday!
Howareyoutoday!
Depositreceived,thanks.Wearearrangingtheproductionnow,andwillkeepyouupdatedabouttheprogress.
Bytheway,pleaseletusknowthebelowinformationforarrangingtheshipmentlateron.
1.PleaseletusknowthenameandcontactinformationofboththeConsigneeandNotifyparty,theseinformationwillbeshownonB/L.
2.WewillsendCommercialInvoice,PackingListandB/Ltoyou,whatotherdocumentsdoyouneedustoprovide
3.Pleaseletusknowyourreceiptaddressfortheshippingdocuments.
Yourorderisexpectedtobereadyforshipmentaround20thOct.
Pleasekindlycheckandmakethebalancepaymentwiththebelowdetails:
Total$39,860.00
Paid$3,200
Balance$36,660.00
订舱后反馈订舱情况，告知客户预计装柜日期和ETD（预计开船日期）
Wehavebookedtheshipmenttoday,thegoodswillbeloadedintocontainerinourfactoryon21thoct,theshipmentdatehasbeenscheduledon25thOct.
Iwillsendyoutheloadingphotosaftertheloadinginfactory,andwillkeepyouupdatedabouttheshipment.
装柜当天发装柜照片给客户
Thegoodshavebeenloadedintocontainertodayinourfactory.Attachedpleasefindtheloadingphotos.
Iwillsendyoutheshippingdocumentsinmynextmail.
装柜当天发议付单付草本给客户，并让其确认内容
Enclosedpleasefindthedraftcopyoftheshippingdocuments,pleasecheckandletmeknowiftheyareok.
由于天气原因，预定船期被船公司推迟了
Duetothebadweatherintheseaport,theshipmentof[Invoicenumber]hasbeenpostponedto19thJulybytheshippingcompany.
Pleasekindlynotethis,andwewillkeepyouupdatedabouttheshipment.
开船当天告知客户实际开船日期和预计到达日期（ETA)，以及清关单据预计寄送日期
Theshipmenthasbeenmadeon28thOctober,andtheETAis25thNovember.
Weareworkingontheshippingdocumentsnow,andtheyareexpectedtobesenttoyouon2ndNovember.
清关文件寄出后告知客户快递单号和跟踪链接
TheshippingdocumentshasbeensenttoyoubyDHLtoday.
网上跟踪单据是否签收，并和客户确认
TodayIhavetrackedtheshippingdocumentsonDHLwebsiteandfoundthattheyhavebeensignedby“DonaldTrump”.Haveyoureceiveit
Incaseyouhaveanyquestions,pleaseletmeknow.
Howareyou
TheshipmentareexpectedtoarriveHamburgporton28thNovember(nextmonday),pleasekindlypayattentiontoitsarrivalandarrangethecustomclearance.
Incaseyouhaveanyquestions,pleasefeelfreetoletmeknow.
货物到港两周后，询问客户是否提到货，货物有无问题
Haveyoureceivedthegoods
Ifyouhaveanyquestionsorproblemwiththisshipment,pleasefeelfreetoletusknow.
上述邮件模板仅供参考，具体应用在自己的工作中，还应该根据实际情况做对应调整，终极目的是帮助自己建立工作流程标准化作业。
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