O2ObusinessmodelsarestartingtogainpopularityacrossthecountryaftertheStateCouncilurgedtheintegrationofonlineandofflineretailbusinesseslastyear.
Afemalewhite-collarworkerpurchasedsomegoodsatacross-borderonlineretailer’sphysicalstoreatashoppingmallinBeijing,andregisteredtobeamemberofthestore’sonlineplatformsimplybyscanningaQRcodeatthecheckoutcounter.
Onlineretailers’offlinestorescanprovidecustomerswiththeinsightexperienceofvarieditems,whichwillinreturnpromotesaleswhencustomers’offlineconsumptionloyaltyhasbeencreated.
Regardingthisincreasinglypopularconsumptionmodel,PremierLiansweredquestionsaboutwhetherthrivingonlineretailerswillabsorbtheprofitofphysicalstoresatthetwosessionsin2015,sayingthat“theinteractionofonlineandofflinebusinesscancreatevitalityandlargerspacesformutualdevelopment”.
ThePremieralsocalledforpromotingcoordination,interactionandfaircompetitionbetweenonlineandofflinestoresandencouragedphysicalstorestotransformthemselvesthroughinnovationwhendeliveringtheannualworkreportin2016.
Offlinebusinessesarebecomingmoreimportant,withtheirirreplaceableadvantageinshoppingexperienceandpersonalconnectionwithcustomersthatonlinestorescannotprovide.
AChinesee-commercegiantannouncedlastyearthatitwouldadoptthe“NewRetail”strategythatwillallowthecompanytotapintotheretailsectorinChinabyeliminatingthedistinctionbetweenonlineandofflinecommerce.
RegistrationNumber:05070218
Allrightsreserved.Thecontent(includingbutnotlimitedtotext,photo,multimediainformation,etc)publishedinthissitebelongstowww.gov.cn.
Withoutwrittenauthorizationfromwww.gov.cn,suchcontentshallnotberepublishedorusedinanyform.