2024下半年英语四级阅读冲刺练习与答案详解（3）
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.‘It’siniquitous,’theysay,‘thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoodsAfterall,it’stheconsumerwhopays…’
Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine,itismorethanlikelyyouwouldobtaindetailsregardingperformance,price,etc.,fromanadvertisement.
Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.WouldyouenjoygazingatablankwallorreadingrailwaybyelawswhilewaitingforatrainWouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaperAcheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.
Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogrammesisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!
Anotherthingwemustn’tforgetisthe‘smallads.’whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstance,youcanfindajob,buyorsellahouse,announceabirth,marriageordeathinwhatusedtobecalledthe‘hatch,matchanddispatch’columnbutbyfarthemostfascinatingsectionisthepersonalor‘agony’column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!
1.Whatismainideaofthispassage
A.Advertisement.
B.Thebenefitsofadvertisement.
C.Advertisersperformausefulservicetocommunities.
D.Thecostsofadvertisement.
2.Theattitudeoftheauthortowardadvertisersis_________.
A.appreciative.
B.trustworthy.
C.critical.
D.dissatisfactory.
3.Whydothecriticscriticizeadvertisers
A.Becauseadvertisersoftenbrag.
B.Becausecriticsthinkadvertisementisa“wasteofmoney”.
C.Becausecustomersareencouragedtobuymorethannecessary.
D.Becausecustomerspaymore.
4.WhichofthefollowingisNotTrue
A.Advertisementmakescontributiontoourpocketsandwemayknoweverything.
B.Wecanbuywhatwewant.
C.Goodqualityproductsdon’tneedtobeadvertised.
D.Advertisementmakesourlifecolorful.
5.Thepassageis________.
A.Narration.
B.Description.
C.Criticism.
D.Argumentation.
Vocabulary
comeinfor(sth.)是某事物的对象，吸引(某事物)，获得
flair天资，天分
iniquitous极邪恶的，极不公正的
drab单调的，乏味的
subsist活下去，生存下去，维持下去
hatch孵化(指生孩子)
match匹配，婚姻
dispatch派遣，发送
agony极大痛苦，煎熬
agonycolumn(报刊中关于个人疑难问题征询意见的)读者来信专栏
难句译注
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.
Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotion.
【参考译文】他们的批评者似乎对他们很气愤，因为他们在自我抬高/标榜上很有天分。
Nootheriteminanewspaperprovidessuchentertainingreadingoroffersuchdeepinsightintohumannature.
It’sthebestadvertisementforadvertisingthereis.
答案详解
B.值得信任。C.批评。D.不满意。
A.叙事。B.描写。D.议论。
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