ThepublicareainAtourLightHotelsisthoughtfullydesignedtobeadynamicmulti-usespace.Approximately25%largerthanthepublicareainastandardAtourHotel,itcanbeusedasabuffetrestaurantinthemorning,aloungeintheafternoonforcasualtalksandworkingonlaptops,andabaratnightforgueststorelax.Designedtoserveasavibrantsocialhub,suchpublicareaisopentothelocalcommunity.WealsooffercompactanddesignefficientguestroomsthataresmallerthanthoseinastandardAtourHotel,yetwiththesameuncompromisedcomfortlikeallotherAtourbrands.Inaddition,guestroomsaredesignedtobetechnology-friendlythatallowefficientcontroloflighting,airconditioningandguestservicesthroughintuitivetouchpanelinterfaces.
AsofMarch31,2021,wehad45AtourLightHotelsinoperationwithatotalof4,203guestrooms.Asofthesamedate,wealsohad27AtourLightHotelsunderdevelopmentwithatotalof2,242guestrooms.
AsofMarch31,2021,wehad523AtourHotelsinoperationwithatotalof60,930guestrooms.Asofthesamedate,wealsohad239AtourHotelsunderdevelopmentwithatotalof26,594guestrooms.
ThebirthofAtourXHotelsmarkedourcommitmenttofurtherexpandintheuppermidscalehospitalitymarket.Wekeeptheflavorfulanddiversifieddesignoftheexistinghotelproperties,whileapplyingouruniformservicestandardstoensureservicequalityandconsistency.
AsofMarch31,2021,wehadsixAtourXHotelswithatotalof693guestrooms.Asofthesamedate,wealsohadsevenAtourXHotelsunderdevelopmentwithatotalof611guestrooms.
4、WepositionAtourSasanupscalehotelbrandthatprimarilyserveshigh-endbusinessandleisuretravelers.ItoffersthesameinspiringexperienceofastandardAtourHotel,onlybetter.WefirstintroducedtheAtourSbrandin2016.Sincethen,itsnetworkhadbeenexpandedtocover13citiesacrossChinaasofMarch31,2021,mainlylocatedinpremiumcommercialdistrictsinthedowntownareasinTier1,NewTier1andTier2citiesinChina,withanADRofRMB516.8in2020.
Loyaltothebestelementsoflocaldesignsandcultures,AtourSiscommittedtosettingthestandardforafullyupgradedcustomerexperienceforanydiscerningtravelers,withmorespaciousandmeticulouslydesignedroomsandtop-qualityamenities.Guestsroomstypicallyhaveanareaof27-30squaremeters,andpublicareatypicallyhaveanareaof800-1,000squaremeters,muchlargerthanthatinatraditionalAtourHotel.
AsofMarch31,2021,wehad33AtourSHotelswithatotalof5,188guestrooms.Asofthesamedate,wealsohad23AtourSHotelsunderdevelopmentwithatotalof2,973guestrooms.
AsofMarch31,2021,wehadonehotelsundertheZHOTELbrandwithatotalof107guestrooms.Asofthesamedate,wealsohadtwohotelsundertheZHOTELbrandunderdevelopmentwithatotalof191guestrooms.
newlyopenedhotelstorampupbeforesuchhotelscangeneratenormalandstablerevenues.Duringtheramp-upstage,whentheoccupancyrateisrelativelylow,revenuesgeneratedfromthesenewhotelsmaybeinsufficienttocovertheiroperatingcosts.Thepre-openingexpensesincurredduringthedevelopmentstageofourleasedhotels,thelowerfranchisemanagementfeesgeneratedbyourmanachisedhotelsduringtheramp-upstageandthelowerprofitabilityduringtheramp-upstageforourhotelsmayhaveasignificantnegativeimpactonouroverallfinancialperformance.Thetablebelowillustratesthenumberofourhotelsindevelopmentstage,ramp-upstageandmatureoperationstageasofDecember31,2019and2020andMarch31,2021.
Ourpre-openingexpensesareincurredinconnectionwithdevelopmentactivitiesofourleasedhotelsandconsistprimarilyofrentalexpensesandstaffcostsincurredduringtherelevanthotelpre-openingperiod.Ourpre-openingexpensesarelargelydeterminedbythenumberofpre-openinghotelsinthepipelineandtherentalexpensesincurredduringthedevelopmentstage.Thefollowingtablesetsforththecomponentsofourpre-openingexpensesfortheperiodsindicated.