Ourstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspiceswithasinglestoreinSeattle’sPikePlaceMarket.
Today,weareprivilegedtoconnectwithmillionsofcustomerseverydaywithexceptionalproductsandnearly18,000retailstoresin60countries.
Folklore
StarbucksisnamedafterthefirstmateinHermanMelville’sMobyDick.Ourlogoisalsoinspiredbythesea–featuringatwin‐tailedsirenfromGreekmythology.
StarbucksMission
Ourmission:toinspireandnurturethehumanspirit–oneperson,onecupandoneneighborhoodatatime.
OurCoffee
We’vealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthehigheststandardsofquality,usingethicalsourcingpractices.OurcoffeebuyerspersonallytraveltocoffeefarmsinLatinAmerica,AfricaandAsiatoselectthehighestqualitybeans.AndourmasterroastersbringoutthebalanceandrichflavorofthebeansthroughthesignatureStarbucksRoast.
OurStores
Ourstoresareaneighborhoodgatheringplaceformeetingfriendsandfamily.Ourcustomersenjoyqualityservice,aninvitingatmosphereandanexceptionalcupofcoffee.
Totalstores:17,651*(asofJuly1,2012)
Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China,
CostaRica,Curacao,Cyprus,CzechRepublic,Denmark,Egypt,ElSalvador,England,Finland,France,
Germany,Greece,Guatemala,HongKong/Macau,Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,
Lebanon,Malaysia,Mexico,Morocco,NewZealand,Netherlands,NorthernIreland,Oman,Peru,
Philippines,Poland,Portugal,Qatar,Romania,Russia,SaudiArabia,Scotland,Singapore,SouthKorea,
Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,UnitedArabEmirates,UnitedStatesandWales.
OurPartners
Weofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowecallpartners,areattheheartoftheStarbucksExperience.
Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforourpartners:comprehensivehealthcoverageforeligiblefull‐andpart‐timepartnersandequityinthecompanythroughBeanStock.
*IncludesStarbucksCoffee,Seattle’sBestCoffeeandEvolutionFreshlocations.
OurProducts
Starbucksoffersarangeofexceptionalproductsthatcustomersenjoyinourstores,athome,andonthego.Coffee:Morethan30blendsandsingle‐originpremiumcoffees.
HandcraftedBeverages:Fresh‐brewedcoffee,hotandicedespressobeverages,Frappuccinocoffeeandnon‐coffeeblendedbeverages,smoothiesandTazoteas.
Merchandise:Coffee‐andtea‐brewingequipment,mugsandaccessories,packagedgoods,music,booksandgifts.FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups.
ConsumerProducts
CoffeeandTea:Wholebeanandgroundcoffee(StarbucksandSeattle’sBestCoffeebrands),StarbucksVIAReadyBrew,StarbucksK‐Cupportionpacks,Tazoteafilterbagsandtealatteconcentrates.
Ready‐to‐Drink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcupcoffees,StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;Seattle’sBestCoffeeIcedLattes,StarbucksRefreshersbeverages,Tazobottledicedandjuicedteas.
StarbucksIceCream:Super‐premiumcoffeeandcoffee‐freeflavors.
BrandPortfolio
StarbucksCoffee,Seattle’sBestCoffee,TazoTea,EvolutionFresh,LaBoulangeandTorrefazioneItaliaCoffee.
InvestorInformation
StarbuckswentpubliconJune26,1992atapriceof$17pershare(or$0.53pershare,adjustedforsubsequentstocksplits)andclosedtradingthatfirstdayat$21.50pershare.
StarbuckswasincorporatedunderthelawsoftheStateofWashington,inOlympia,Washington,onNov.4,1985.StarbucksCorporation'scommonstockislistedonNASDAQ,underthetradingsymbolSBUX.
BeingaResponsibleCompany
AtStarbucks,wehavealwaysbelievedintheimportanceofbuildingagreat,enduringcompanythatstrikesabalancebetweenprofitabilityandasocialconscience.
EthicalSourcing:Wetakeaholisticapproachtoethicallysourcingthehighestqualitycoffee.Thisincludesresponsiblepurchasingpractices,supportingfarmerloansandforestconservationprograms.Whenwebuycoffeethisway,ithelpsfosterabetterfutureforfarmersandamorestableclimatefortheplanet.Italsohelpscreatealong‐termsupplyofthehigh‐qualitybeanswe’vebeencarefullyblending,roastingandpackingfreshformorethan40years.
EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveintheimportanceofcaringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofourcupswillbereusableorrecyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthroughenergyandwaterconservation,recyclingandgreenconstruction.
CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeisgrown–webelieveinfosteringthrivingcommunities.Bringingpeopletogether,inspiringchangeandmakingadifferenceinpeople’slives–it’sallpartofbeingagoodneighbor.By2015,wehopetocontributeonemillionvolunteerhourseachyeartoourcommunities.