很多线上平台也开始争夺了起来。当然拼多多作为中国第三大综合电商平台，也加入了这场竞争中。所以本文主要通过以下三部分研究拼多多平台化妆品行业
发展的现状和相应的发展对策：
治环境、经济环境、社会环境和技术环境。
市。
第三部分是针对前面两部分内容总结分析出拼多多平台化妆品行业的发展对策：通过完善平台监管措施、大力推行“新品牌计划”和“百亿补贴”、树立“性价比高”的平台形象以及公关对紧急事件及时反映，做好宣传等措施来整顿低劣产品和假货，提高平台的品牌形象；通过培训具有化妆品专业知识的客服、提升售
后服务以及提升物流服务来提高服务。
关键词：拼多多化妆品发展现状对策
ABSTRACT
Withtheimprovementoflivingstandards,manypeoplearepayingmoreandmoreattentiontotheexternal.Inrecentyears,cosmeticskincarehasbecomethenormofmanypeople,sotheconsumptionofcosmeticshasalsorisensharply.Forsuchprofitableproducts,ithasbecomealotofbusinesses.Indisputableplace.Withthepenetrationofonlineshoppingintopeopleslivesovertheyears,manypeopleareaccustomedtoonlineshopping.Thedevelopmentofonlineshoppinghasposedacertainthreattophysicalstores,andmanycosmetics
merchantshavebeguntolookonline.Forthebigpieinthecosmeticsindustry,
duetotheconsiderableprofitability,manyonlineplatformshavealsobegunt
ocompete.Ofcourse,Pinduoduo,asChinasthirdlargestintegratede-commerc
eplatform,hasalsojoinedthiscompetition.Therefore,thisarticlemainlystudiesthecurrentsituationandcorrespondingdevelopmentstrategiesofthemulti-p
latformcosmeticindustrythroughthefollowingthreeparts:
Thefirstpartstudiedtheconceptdefinition,developmentprocessanddevelopmentstatusofPinduoduoplatformthroughdataanalysis,thenstudiedtheflowsource,transactionscale,marketcompetitionpatternandindustrysupervisionofPinduoduocosmeticsin