TheIndianHygieneMarketExhibitsHugePotential
Growingpopulation,lowpenetrationrateshavepeakedtheinterestofhygienemanufacturers.
不断增长的人口，较低的普及率使卫生用品制造商的兴趣达到顶峰。
Inrecentyears,India,witha1.3billionpopulationandboomingeconomy,hasbecomeahotinvestmentdestinationforglobalinvestors.FrominternationalgiantstoChinesemanufacturers,industrialplayersfromawiderangeofmarketshaveexpandedtheirfootprintsthere,andthedisposablehygienemarketisnoexception.AllthebiginternationalhygieneproductbrandslikeProcter&Gamble,Johnson&Johnson,Kimberly-ClarkandUnicharmhaveestablishedfacilitiesoroperatedbranchesinIndia.
Thecontinuousimprovementofliteracyrates,theenhancementofconsumers’safetyandsanitaryconsciousness,andextendedlifespan,plusimprovementsinconditionsinruralareas,haveallcreatedopportunitiesforexpansionofthehygienemarket.TheIndianpeoplewanttoimprovetheirlivingstandardandincomes.Theyhaveincreasedthepercentageofworkingfemalesandupgradedconsumers’consumptionhabits.Thesefactorswillhelptofuelthedevelopmentofdisposablehygienemarkets.
识字率的不断提高，消费者安全和卫生意识的增强，寿命的延长，加上农村条件的改善，都为扩大卫生市场创造了机会。印度人民希望提高他们的生活水平和收入。她们提高了女性就业比例，提升了消费者的消费习惯。这些因素将有助于推动一次性卫生用品市场的发展。
TheIndiatissuepaperandhygieneproductmarketwillgrowsignificantly，thestrongdemandmainlycomesfromtheincreasingincomeofcountrysideconsumersandtheirpursuingofmorecomfortableandconvenientlives.
印度的生活用纸和卫生用品市场将大幅增长，这种强劲的需求主要来自于农村消费者收入的增加和对更舒适便捷生活的追求。
Indiaoccupies2.3%oftheworld’slandarea,andEnglishistheofficiallanguage.ItspopularizationprovidesIndiawithabigadvantageineconomicandtradecooperationwithothercountries.Amongitspopulation,72%areliterate,21.8%livebelowthepovertylineand31%liveinurbanareas.Urbanizationhasprogressedat2.4%everyyear.
印度占世界陆地面积的2.3%，英语是官方语言。它的普及为印度与其他国家的经贸合作提供了很大的优势。在人口中，72%的人识字，21.8%的人生活在贫困线以下，31%的人生活在城市地区。城镇化以每年2.4%的速度推进。
AlotofIndianconsumersarechangingtheirconsumptionhabits,withmorepeoplewillingtospend.Inthenext20years,India’sbusinessenvironmentwillimprovedramatically,withkeyfocusonsectorsthatcloselyconnecttopeople’sdailylives,includinghealthcare,food,education,housing,infrastructureconstruction,etc.
NitinBawankule,theindustrialdirectorofGoogleIndia,furtherpointedoutthatinthenextfiveyears,asthepercentageoffemaleusersgrowsfrom30%to40%,femalepurchaserswilldriveonlinepurchasingsignificantly.ThisisanotherimportantfactortofosterIndia’sfuturechange.
谷歌印度产业总监NitinBawankule进一步指出，未来五年，随着女性用户比例从30%增长到40%，女性购买者将显著推动在线购物。这是促进印度未来变化的另一个重要因素。
AsconsumerconsumptioncontinuestoriseinIndia,themotherandbabymarketwillbeanotherboomingsectorthatmayexperienceexplosivegrowthrates.Whenthissamedemographicbecomeswivesandmothers,theywillhelpincreasee-commercesales.Accordingtoareport,theIndiamaternalandinfantmarketwillgrow17-18%to$20billion.On-lineandoff-lineretailersareveryinterestedinthis“bigcake.”Itisexpectedthatthenextretailingbattlewillbestagedonthismarket.ThesefactorswillboostthegrowthoftheIndianhygienemarket.
随着印度消费者消费的持续增长，母婴市场将成为另一个蓬勃发展的领域，可能会经历爆炸式的增长。当同样的人群成为妻子和母亲时，他们将有助于提高电子商务的销售额。根据一份报告，印度母婴市场将增长17-18%，达到200亿美元。线上和线下零售商都对这个“大蛋糕”非常感兴趣。预计下一场零售大战将在这个市场上演。这些因素将促进印度卫生市场的增长。
Forexample,AmazonhasincreaseditsSKUofinfantconsumergoods(0-2yearsold)to160,000,includingdiapers.SaurabhSrivastava,theheadofFastMovingConsumerGoods,AmazonIndia,saidthesalesofinfantconsumergoodsincreased300%lastyear.“Infantproductisabouttobeoneofthetopfivebestsellersworldwide,andconsumersofthiscategoryshowthehighestbrandloyalty.”
例如，亚马逊将婴儿消费品(0-2岁)的SKU增加到16万，其中包括尿布。亚马逊印度快速消费品部门负责人索拉布·斯里瓦斯塔瓦表示，去年婴儿消费品的销售额增长了300%。“婴儿产品即将成为全球五大畅销产品之一，这一类别的消费者表现出最高的品牌忠诚度。”
FeminineHygiene|女性卫生用品
FemininesanitaryproductsaccountforasignificantproportionoftheIndiandisposablehygienemarket.AccordingtoEuromonitor,theIndianfemininehygieneproductmarkethasreached22.21billionRupee($340million)andisexpectedtoreach34.68billionRupee($522million)in2020.Euromonitorpointedoutthatmanufacturersshouldworkalongbothlines—attractyoungconsumersthroughonlinepurchaseswhileatthesametimepenetratingsmalltownsandruralmarkets.
女性卫生用品占印度一次性卫生用品市场的很大比例。根据欧睿的数据，印度女性卫生用品市场已经达到222.1亿卢比(3.4亿美元)，预计到2020年将达到346.8亿卢比(5.22亿美元)。欧睿指出，制造商应该双管同下——通过网上购物吸引年轻消费者，同时打入小城镇和农村市场。
TheupperclassofIndianwomenaretryingtofindhighqualityhygieneproducts,however,inpoorruralareas,manywomenstillhaven’tstarttousesanitarynapkins.Inthepast,Indianwomenusedtousefabricsduringtheirmenstruationperiod.Infact,70%ofwomenuseragsbecauseofpovertyandlackofknowledge.
印度上层阶级的女性正在努力寻找高质量的卫生用品，然而，在贫穷的农村地区，许多女性还没有开始使用卫生巾。过去，印度妇女在经期使用织物。事实上，70%的妇女使用破布是因为贫穷和缺乏知识。
Beingawareoftheproblem,thegovernmenthasstartedtotakemeasurestopromotesanitaryproductsinpoorareas.Today,sanitarynapkinsareincreasinglygettingpopularamongwomen.Ofcourse,continuouseducationandmarketingfrombiginternationalbrandshassignificantlycontributedtothispenetration.
意识到这个问题，政府已经开始采取措施在贫困地区推广卫生产品。如今，卫生巾在女性中越来越受欢迎。当然，国际大品牌的持续教育和营销对这种渗透做出了重大贡献。
WhatneedstobenotedisthatIndiahasinvestedlittleintheresearchanddevelopmentofsanitarynapkins.Althoughupperclassfemaleshopetohavehigherqualityproducts,therearenoinnovativeproductsavailable.Today,95%ofIndia’ssanitarynapkinmarketsharegoestointernationalcompanieslikeP&GandJohnson&Johnson.
需要注意的是，印度在卫生巾研发方面的投资很少。虽然上流社会的女性希望拥有更高质量的产品，但没有创新的产品。如今，印度95%的卫生巾市场份额被宝洁(P&G)和强生(Johnson&Johnson)等跨国公司占据。
BabyDiapers|婴儿纸尿裤
Indianinfantsbetween0-2,thereishugemarketpotentialforbabydiapers.However,thismarketpenetrationisverylow,only7.6%.Peopleinthecountrysidemainlyuseclothdiapers.PeopleareconcernedaboutdisposablediaperssinceIndiansocietydoesn’trecognizethesekindofproducts.Inaddition,thecostforpottytrainingandbabycareisalsoquitelow.
印度0-2岁的婴儿纸尿裤的市场潜力巨大。然而，这一市场渗透率非常低，只有7.6%。农村人主要用布尿布。人们很担心一次性尿布，因为印度社会不认可这类产品。此外，如厕训练和婴儿护理的费用也相当低。
HighendhospitalsinIndiastartedtoprovidediapersforinfants.Thesalesofdisposablediapersinretailalsohelpedthemarkettogrow.Therigidmarketdemandisrobust,andinternationalcompaniesincludingP&G,UnicharmandKimberly-Clarkstillhold92%oftheIndiandiapermarket.Inthepastcoupleofyears,themarketshareofKimberly-Clarkstartedtodrop.
印度的高端医院开始为婴儿提供尿布。一次性纸尿裤的零售销售也促进了市场的增长。刚性市场需求强劲，宝洁、尤妮佳、金佰利等跨国公司仍然占据着印度纸尿裤市场92%的份额。在过去的几年里，金佰利的市场份额开始下降。
BasedontheircomprehensiveanalysisofbabydiapersalesinIndia,relevantorganizationspointedoutthatthemarketsizewillbe47billionpiecesperyear,whichisverypromising.
AdultDiapers|成人纸尿裤
Thepopulationolderthan65inIndiawas21million.TheusageofadultdiapersinIndiaisverylow,andonlyaccountsfor0.6%ofthetotalhygienemarketshare;however,thedemandofnursingpadsstartedtoincrease.
印度65岁以上的人口为2100万。印度成人纸尿裤的使用率非常低，仅占卫生用品总市场份额的0.6%;然而，对护垫的需求开始增加。
Takingcareoftheelderlypopulationisincreasinglyanacutesocialchallenge.AlthoughtheadultdiapersmarketinIndiastartedatalowdevelopmentlevel,ithasgrownrapidly.ThecontinuousconstructionofinternationalhospitalchainshelpedmanydiapermanufacturerstopromotetheirbrandsacrossIndia.Today,70%ofadultdiapersaresoldthroughhospitalsandtheiraffiliatedstores,whicharewelcomedbyIndians.Themajorityofadultdiapersarediapers,pads,andnursingpads.Indianseniorcentersarealsostartingtopromoteadultdiapers.
照顾老年人口日益成为一项严峻的社会挑战。虽然印度成人纸尿裤市场起步较低，但发展迅速。国际连锁医院的不断建设，帮助许多纸尿裤制造商在印度各地推广其品牌。如今，70%的成人纸尿裤是通过医院及其附属商店销售的，这受到了印度人的欢迎。大多数成人尿布是尿布、护垫和护理垫。印度老年中心也开始推广成人纸尿裤。
Currently,therearenointernationalcompaniesproducingadultdiaperslocally.However,internationalmanufacturerslikeUnicharm,Procter&Gamble,andlocalmanufacturerslikeEmamiGroup,RohitGroup,SurfactantsLimited,MangalTextileMills(India)Pvt.Ltd.,NobelHygieneLtd.,andWalmartallshowgreatinterestinthemarket.
目前，国内还没有生产成人纸尿裤的国际公司。然而，像尤妮佳、宝洁这样的国际制造商，以及像EmamiGroup,RohitGroup,SurfactantsLimited,MangalTextileMills(India)Pvt.Ltd.,NobelHygieneLtd.,和沃尔玛这样的本地制造商都对这个市场表现出了极大的兴趣。
5thIDHPF2023inBangkokMarriottHotelSukhumviton12-13October,2023.
第五届印度一次性卫生用品论坛将于2023年10月12-13日在曼谷曼谷素坤逸萬豪酒店举办！
The5thIDHPF2023isahigh-levelconference&tabletopexhibitionsuitableforIndiamarket,whichfocuson“Supply,Demand&Sustainability”indiapers,femininecareproductsandincontinenceproductsrelatedindustries.Theparticipantsare60%fromIndia,20%fromChina,10%fromSEA,10%fromotherregions（mostlyarediaper/sanitarynapkinsmanufacturesorbrands,rawmaterialsuppliers,equipmentsuppliersandsomeotherrelatedcompanies）
AnalysisofCurrentSituationandConsumptionTrendofDisposableHygieneProductsIndustryinAsiaandIndia
亚洲及印度一次性卫生用品行业现状及消费趋势分析
NielsenIQwillmakeawonderfulpresentationon"AnalysisofCurrentSituationandConsumptionTrendofDisposableHygieneProductsIndustryinAsiaandIndia",whichcanhelpusunderstandthecurrentmarketshare,currentsituation,challenges,consumertrendsandmarketopportunitiesinIndiaandAsia'shygieneindustry,andhelpenterprisestoaccuratelypositionthemselvesinthemarketlayoutandfuturedevelopment.