EnergizerHoldingsvs.Procter&GambleCo.(宝洁)
1.ThesetwocompaniespoweryourTVremote(电视遥控器),X-boxcontroller(微软游戏控制器)andsomuchmore...
2.WhileEnergizerhasbeenaroundsincethelate1800s,Duracellonlyburstontothesceneinthemid-1960s.
(burstontothescene:toemergeorspringsuddenly突然登上历史舞台)
3.Thesetwocompanieswillremaininapowerstrugglefortheforeseeablefuture.
(powerstruggle:权力斗争,这里把它们拟人化了,其实争夺的是市场份额)
#9:Budweiservs.MillerAnheuser-BuschInBevvs.SABMiller
1.Eventhoughyoucan'tignoreCoorsinthebattleofthebruise,...
(Coors是另一个啤酒品牌;thebattleofthebruise:争斗很激烈,bruise本意指擦伤,青肿,这里thebattleofthebruise指两个啤酒品牌竞争十分激烈。)
2.It'sasteadystreamofadvertisingkeepingthesetwobrewinglegendsheldhighastwoofAmerica'shighest-sellingbeers.
#8:Visavs.MasterCard
VisaInc.vs.MasterCardIncorporated
Reallytheonlyloserhereisold-fashionedcashandcoin.唯一的失败者是过时的钞票硬币。(VISA和MasterCard刷卡作为新的消费方式越来越受人欢迎,钞票硬币已过时。)
#7:Hasbrovs.MattelHasbro,Inc.vs.Mattel,Inc.
Asthesecompaniesbothmaketoysforkids,eachsquaredofffordecadesfortheheartsofyourlittleones.
(squareoff:摆好打斗的架势,准备迎战;两家玩具公司相互竞争几十年,只为赢得孩子们的童心)
Hasbro(孩之宝)主要靠Monopoly(大富翁)游戏发迹,逐渐成为世界级的玩具公司。目前公司旗下有变形金刚、特种部队、星球大战等多个知名品牌。
Mattel(美泰公司),在儿童产品的设计、生产、销售方面处于领导地位。美泰的主要品牌包括最流行最畅销的时尚芭比娃娃Barbie和HotWheels,Matchbox,AmericanGirl,Radica,TycoR/C以及Fisher-Price品牌,包括LittlePeople,PowerWheels和一系列的益智类玩具。
#6:Fordvs.GM
FordMotorCompanyvs.GeneralMotorsCompany
1.PerhapsthemostsurprisingthingaboutthisAmericanfoundedrivalryisthatGMwasabletoremaininthecompetitionaftertheyfiledforbankruptcyin2009.(背景:经济衰退和信贷萎缩令通用遭受重创,2009年6月通用向纽约南区美国联邦破产法院申请破产保护。这是美国历史上第四大破产案,也是美国制造业最大的破产案。)
(fileforbankruptcy:申请破产)
2.But,nomatterwhichcarcompanyyourallegiancelieswith,it'sevidentthisrivalryisbehindsomeofthegreatestAmericanvehiclesinhistory.
(lieallegiancewith…对……忠诚)
3.Ifonelookseast,youcanseeasimilarstrugglebetweenautomotivegiantsToyotaandHonda.
(Toyota是日本的丰田汽车公司,Honda是日本的本田汽车公司,这里指日本的两家汽车公司像美国的福特和通用一样相互竞争。Corolla是日本丰田汽车的一款车型。)
#5:DCvs.Marvel
WarnerBros.EntertainmentInc.vs.TheWaltDisneyCompany
EspeciallysinceDisneyputitsweightbehindone,purchasingMarvelwhileTimeWarnerownsDC.
(throw/putyourweightbehindsomethingtouseallyourinfluenceandpowertosupportsomething利用自身影响帮助)
#4:Adidasvs.Puma
AdidasAGvs.PumaSE
TensionseventuallycostthecompanytosplitintoAdidasandPuma,edgingouttheNikevs.Reebokrivalry,whichisjustasintense.
(edgesb/sthout(ofsth)causesb/sthgraduallytoloseapositionorpower使某人[某物]逐渐丧失地位﹑力量或权力:Theirnewproducthasedgedallitscompetitorsoutofthemarket.他们的新产品已把所有的竞争者都挤出市场.)
#3.Microsoftvs.Apple
MicrosoftCorporationvs.AppleInc.
ThestrugglesawthelateSteveJobscompetewithBillGatesfordominanceinhomecomputingwiththelatterprevailinguntilApple'seventualsupremacythankstotheireffortsinmobileandtablets.
苹果和微软之争:在乔布斯还在世的时候两家公司就在家庭电脑领域争夺主导权,当时微软取得优势,但是后来当苹果发展移动和平板领域后,苹果取得最终的统治地位。
(这里的late,是指“已故的“;supremacy:优势Ifsomeoneorsomethinghassupremacyoveranotherpersonorthing,theyarebetter.)
#2.McDonald'svs.BurgerKing
McDonald'svs.BurgerKing
Overtheyears,BurgerKingandMcDonald'shavebeeninanall-outbattleforcontrolofthemultibillion-dollar-a-yearfastfoodmarket,tryingtooutdooneanother'sofferingsandmascots.
all-outadj.形容词(行动)全力以赴的Youuseall-outtodescribeactionsthatarecarriedoutinaveryenergeticanddeterminedway,usingalltheresourcesavailable
outdovt.胜过,优于todomoreorbetterthansbelse
#1:Cokevs.Pepsi
TheCoca-ColaCompanyvs.PepsiCoInc.
Regardlessofwhichsoftdrinkyouprefer,it'shardtoimaginenotbeingabletogetachilledCoca-colaoraPepsiinanearbyvendingmachine.
(softdrinkn.不含酒精的饮料;vendingmachinen.自动贩卖机)