1.内容概述................................................3
1.1方案背景.............................................3
1.2目标用户.............................................4
1.3方案目的.............................................4
2.会员积分体系概述........................................5
2.1积分获取方式.........................................6
2.1.1购物消费.........................................6
2.1.2活动参与.........................................7
2.1.3购物券兑换.......................................8
2.1.4社交媒体互动.....................................9
2.2积分使用规则........................................10
2.2.1积分兑换商品....................................11
2.2.2积分抵扣现金....................................11
2.2.3积分兑换服务....................................12
3.积分等级划分...........................................13
3.1等级设置............................................14
3.1.1初级会员........................................15
3.1.2中级会员........................................16
3.1.3高级会员........................................17
3.1.4超级会员........................................18
3.2等级晋升条件........................................19
3.2.1消费金额........................................19
3.2.2积分累积........................................20
3.2.3活动参与度......................................20
4.积分计算方法...........................................21
4.1积分换算比例........................................22
4.2特殊商品积分规则....................................23
4.3积分有效期..........................................24
5.会员权益...............................................24
5.1独家折扣............................................25
5.2生日礼遇............................................26
5.3节假日优惠..........................................27
5.4积分兑换活动........................................28
6.实施计划...............................................29
6.1方案推广............................................29